It’s common to hear about businesses using plastic postcard mailing services to grow their client base. After all, plastic postcard mailings are an affordable form of marketing. So if you haven’t ventured into this method of outreach, here are three reasons why you should:
1. Plastic postcards are tougher
Plastic postcards are made from PVC, a scratch-resistant, water-resistant, and tear-resistant material. This makes them an excellent choice for mailing promotions or other marketing materials. While paper postcards may get torn or creased in the mail, plastic postcards will look pristine and professional every time—and they’ll stand up to even the most brutal handling by the postal service.
2. Plastic postcards are more resilient to humidity
Plastic postcards are more durable than paper cards in humid environments. Why does this matter? If you’re mailing your postcards to a damp area (perhaps the Southern U.S., the Caribbean, or Asia), they mustn’t get ruined by contact with moisture. If you were to send paper postcards to these areas, they’d likely be damaged upon arrival due to their vulnerability to humidity and water.
3. Plastic postcards are eye-catching and memorable
Plastic postcards are eye-catching and memorable. When your customers receive a plastic postcard, they can’t help but notice. Plastic is different from standard paper; it’s stiffer and shinier, meaning recipients will be curious to see what the card might say. This makes plastic postcards more noticeable than traditional paper mailings.
Many companies have found that their customers actively look forward to receiving their plastic mailers.
Hopefully, this article has convinced you of the potential of plastic postcard mailers in marketing. So what are you waiting for? Start using these plastic postcard mailers to advertise your brand and get your name out there.