October 4, 2022

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‘A more fashionable approach’ to women’s golf attire | Business

Telluride resident Jennifer Ogilvie, a novice golfer, played a lot during the pandemic.

“Properly socially distanced, appropriate during the summer months of 2020,” said Ogilvie (whose handicap is 31).

The only difficulties was, Ogilvie and her spouse, Sutton Schuler — handicap 15 — “noticed we have been running out of garments alternatives.”

They were being not alone: dissatisfaction with golfing attire is a matter that “comes up a lot” involving females on the one-way links, Ogilvie said.

Schuler and Ogilvie were uniquely placed to make a difference. Equally have backgrounds in luxury retail and entrepreneurship. As they had been figuring out the challenge — in between rounds of golf — they had been also speaking about what do do about it (a good deal of promotions get carried out on golfing classes).

The domestically-owned-and-operated, all-woman business they established, Females Only golfing clothing, was “born out of need to deliver a a lot more modern strategy to women’s golf,” Ogilvie stated merely. “Because of the increase in athleisure don across all sporting activities, the principles, such as black golf skirts, are straightforward to locate. Nonetheless, there is a significant deficiency of color selections, manner prints and tailored merchandise in this room. We perform with a manner property in Manhattan to produce each individual of our special prints.”

The apparel by itself is created in Los Angeles (the manufacturing location “was non-negotiable for us, and will always continue being in the U.S.,” Ogilvie mentioned).

Ogilvie and Schuler’s new small business formally launched past September today and tomorrow, you can view their new-design and style golfing attire: awesome, everyday, breezy and match for both inbound links or drinks — or as Ogilvie set it, “Nine and wine” — at a pop-up attire demonstrate. The present is at On Key, which is owned by Ellen Geldbaugh, “a fellow lady organization-proprietor who has been so supportive,” Thursday and Friday. Speaking of drinks: Volley, the superior-finish tequila-cocktail-spritzer manufacturer, will be joining the get together tonight. “We commenced having fun with Volley will playing golf,” Ogilvie discussed. At On Major, and on the net (at ladiesonlygolf.com), you will uncover classic a-line skirts, quarter-zip jackets, tee tanks, and “regulation quarter-zip” shirts in astonishingly upbeat designs: consider classic houndstooth, elevated to the ninth diploma in “punk pink, for on or off the system,” for instance.

“The temperature at Mountain Village can convert on a dime, so we additional cashmere, to keep assist you stay warm,” Ogilvie mentioned. “Our local climate certainly motivated us to increase a piece of cashmere. We buy the optimum-good quality yarn from Scotland, and knit in L.A. No make a difference where you are living, we feel these pieces are quick to incorporate into both equally your golfing wardrobe and ready-to-dress in.”

Cashmere is perceived as large — even sizzling — but it is basically breathable, and can be rather light. It is also perceived as high-priced, nevertheless the sweaters Females Only offer retail for a lot less than $400, which is reasonable in the realm of luxury fibers.

“Our clothes perform for a range of pursuits: golfing, tennis, climbing and grabbing a cocktail at the close of the working day,” Ogilvie summed up.

A cocktail spritzer, potentially, at an attire clearly show On Main.