American Express’ new TV commercial talks about how their company has had your back for over 160 years and goes on to advise us not to take on the world, dream bigger, double your business, push your boundaries, see the world, get lost on purpose, fill up, pay your vendors, order a latte, sit front row or be your own boss without it.
That’s right, according to this ad, American Express believe their credit card and services are so important and beneficial, you shouldn’t do business or even live life without them.
The music playing in the background of this Amex advert is a new song called ‘Good to You’. Released for download in March, 2018, this track was recorded by British singer-songwriter Calum Scott, who originally rose to fame in the UK as a contestant on the TV talent show Britain’s Got Talent.
Scott also received a nomination in the 2017 Brit Awards in the category of British Single of the Year for his cover of Robyn’s ‘Dancing on My Own’.
Titled ‘LIVE LIFE MANIFESTO’, this 60-second American Express commercial was originally posted to the financial service brands YouTube channel in April 2018.