BI Reporting – 3 Ways Domo has Changed it for Good

The small business intelligence (BI) / analytics space has developed substantially more than the previous twenty years, such as a move absent from regular BI reporting in the system, towards contemporary BI that meets the requires of contemporary companies.

BI Reporting is No Extended the Emphasis

In the early days of BI, there have been two critical emphasis parts which include typical reporting (which typically intended highly formatted, pixel-excellent reviews this sort of as monetary reviews) and OLAP style assessment throughout proportions and measures (making use of pre-constructed and then later on dynamically modeled cubes). The most well-known platforms of the time ended up at first centered all over quick, pre-calculated, file-dependent OLAP assessment. This was immensely common as it was performant and also enabled organization end users to slice and dice across their core dimensions.

The use additional applicable to this dialogue is what could be termed “bi reporting”, which fundamentally served firms recreate their paper experiences in a BI platform, with a large degree of design regulate, supplying users a familiar expertise to their paper stories, while leveraging their info dynamically for interactions such as slicing with dimension dropdown menus and far more.

The Business Moved to Visualization and Evaluation

Although through the 90’s and into the 2000’s the BI reporting agenda was extremely well-known, over time it became obvious that hugely formatted studies, pixel-ideal reviews and just the additional antiquated concepts of what “reports” must be modified, to place it simply just. The emphasis moved from recreating paper stories on-line significantly extra to driving insights out of organization’s precious information sources with less complicated-to-use, enterprise-centered visualization and investigation tools.

This adjust in concentration and ensuing demand gave rise to the very well-known “data visualization” distributors that totally improved the industry and expanded it even additional. This also further more de-emphasized the getting older bi reporting agenda even further more. In direction of the beginning, most of those people “data visualization” tools focused on conclude-consumer examination capabilities to the exclusion of all other agendas.

Domo Altered Analytics Endlessly

Domo entered the sector at a time when businesses commenced asking tricky queries about the viability of the normally-desktop-oriented “data visualization” instruments for the enterprise. What they obtained in agility and user gratification, they missing in governance and trustworthiness. There were quite a few other tradeoffs as nicely, but Domo came to marketplace with a brand new just take on BI / analytics and adjusted it for the great in three primary strategies:


Domo made the to start with accurate cloud analytics platform that elevated performance over and above the desktop ability of the existing data visualization suppliers (which usually relied on local Computer or mac processing electric power), though also enabling IT once again to govern and protected the analytics.

Design and style

Domo even more de-emphasized the want to flip tech persons and company end users into designers by rather creating the Domo platform where anything at all produced seems to be very good. This looks basic, but was revolutionary. There was a elementary misunderstanding by all the other vendors that somehow the total marketplace ideal pixel-best handle.

That in depth command resulted in unattractive and generally unusable dashboards and bi content material due to the fact unqualified technical persons and people were thrust into the purpose of designer. Domo adjusted all of that so that consumers and complex persons can make the articles, but the design of the system is this kind of that all content material usually seems to be experienced, 100% of the time.


Though Domo provides all the vital variations of BI content these types of as classic, formatted BI reporting, it adjusted the concentration entirely by searching at the great importance of enabling small business consumers to generate insights from the details with lights-fast general performance (critical to user satisfaction and adoption) and married that with a one, seamless cloud platform for people to collaborate all over their analytics. The concept of collaborative analytics was not new, it just never had a possibility to operate prior to Domo due to the fact of the fragmented, desktop and even classic server-based environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo carries on to push the marketplace towards excellence for.

While on the area it could seem to be like performance, style and cohesiveness and collaboration may not be innovative adjustments, but for any one who lived by way of the soreness of the initial 20 many years of the BI room- with the huge spends with reduced ROI, low adoption, horrible general performance and fragmented user encounters- it is in point the full distinction to offering on the guarantee of BI and all its worth, even including BI reporting.

When you combine this ahead-imagining heritage and platform with the most significant rising agenda for providers today all around generating contemporary “Data Apps” that leverage the ideas that designed Domo what it is now, Domo is by now in the method of redefining the market place when once again.

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