The new TV ad spot for DICK’S Sporting Goods invites viewers to play like they own it, showing men and women practising a variety of sports, while using some rather unconventional training techniques and locations.
Featuring the lyrics “I own it, I own it. Content with my wrongness. Heart-breaker, heart-taker”, the song playing in this ad is ‘I Own It’ by DJ and producer Nacey, featuring rapper and singer Angel Haze. The single was released for download in 2014.
This ‘Play Like You Own It – Extended Cut’ ad spot video was uploaded to the retailers YouTube channel on July 12, 2018.