Elizabeth Holmes was always in control

Regulate and image are essential to Elizabeth Holmes. They had been significant to the PR effort and hard work close to Theranos when she was portrayed as the second coming of Steve Positions. They have been significant when she delegated reprimands to preserve her friendly impression. And they are essential now — as a jury is about to decide regardless of whether she’s guilty of wire fraud and conspiracy to dedicate wire fraud.

Due to the fact September, she’s walked to the courthouse keeping palms with an individual — commonly her mother. I have watched Holmes sit bolt upright at the protection desk as her legal professionals gradually wilt. She’s dressed in enterprise attire — sheath dresses with structured blazers or skirt suits. Reasonable kitten heels. A coterie of high priced blondes and adult males in fancy loafers have loaded her aspect of the courtroom, especially as she has testified. (From time to time, there is even a brunette.) Holmes is presenting an picture of herself as a previous CEO, surrounded by pals and spouse and children.

Holmes testified for 7 times, and then the protection rested its case. (Closing arguments will acquire spot next week.) She was 1 of only 3 witnesses her attorneys called to rebut the prosecution’s situation — and by significantly the most substantial.

The governing administration referred to as 29 witnesses in an try to display Holmes knowingly deceived investors and people. The prosecution’s scenario showcased her staff members, several of whom had give up mainly because they were being awkward with what Theranos was undertaking.

Perhaps since the defense saved him on the stand so very long, when I feel of the archetypal Theranos personnel, I feel of Adam Rosendorff, the previous lab director. He begun at Theranos excited about what it was hoping to execute and left depressing. Rosendorff hated Theranos VP Daniel Younger — when he reported Young’s name, his voice dripped with scorn. He was openly contemptuous of former Theranos president Sunny Balwani.

Rosendorff did not seem like he hated Elizabeth Holmes.

Through his testimony, he was demonstrated an electronic mail whereby Holmes’ brother, Christian, scolded Rosendorff for refusing to defend a undesirable exam final result. Then, as we all in the courtroom watched, Rosendorff was shown Christian experienced forwarded the email to his sister. In reply to Christian, Holmes wrote, “You dealt with this excellently.” When Rosendorff browse this in court, seemingly observing it for the very first time, his deal with fell. The electronic mail damage.

A thing equivalent transpired with Tyler Shultz, an additional Theranos whistleblower. When Shultz took his problems about Theranos’ solutions to Holmes, Balwani’s response was horrible. In the e-mail, Balwani complained about Shultz’s “arrogant and patronizing tone and reckless comments” in advance of proceeding to insult his understanding of figures.

But Balwani wasn’t acting by yourself. He’d drafted the electronic mail ahead of he sent it and shared it with Holmes, who created edits.

Holmes evidently desired to be preferred, so at Theranos, she permit others tackle rebukes. This is not uncommon. Jimmy Website page ran Led Zeppelin, make no mistake — but he did not do the yelling to retain individuals in line. He experienced Peter Grant, Zeppelin’s supervisor, do that. (Kurt Cobain in some cases deployed Courtney Enjoy in a comparable fashion.) A good deal of hierarchical companies are operate this way, including organizations and monarchies, letting the leader to sustain a pristine impression.

Holmes has sought to carry this sort of an graphic — 6 yrs immediately after the to start with Wall Road Journal post exposed the actuality at Theranos — into the courtroom. All over her time on the stand, Holmes focused largely on whatever law firm was talking to her. She listened attentively. When she fumbled with an show or was puzzled, she apologized, smiling. In the little interactions I experienced with her outside the courtroom — there is only one particular women’s place — her manners have been impeccable.

Central to the demo is the dilemma of how considerably Holmes knew. For her to be responsible of fraud, she experienced to have the intent to deceive. Intent is challenging to establish. Holmes’ defense argued in its opening statements the photo is a lot more intricate than what the prosecution has place forward. The defense has recommended that most of the blame need to slide on the shoulders of Theranos’ lab directors and on Balwani. That Holmes did not know about the troubles in-depth. She believed she was telling the truth.

To emphasize this, the protection had Holmes testify to how what the investors listened to was practically real — so possibly the investors experienced just misunderstood. “I preferred to convey the impression the firm could make for persons and for health care,” Holmes said. “I talked about what we created and what it could do, what was feasible.”

Theranos worked with pharma corporations, even if drugmakers such as Pfizer and Schering-Plough didn’t independently validate Theranos’ tech, as traders reported Holmes claimed. Holmes stated she put the drug companies’ logos on files she gave to traders and enterprise partners to signify the partnership — not to idiot everyone. She could not, nonetheless, explain away other improvements she designed to these files that introduced Theranos in a superior mild.

Theranos did one examine with a US Army burn device. It experienced began paperwork for other army experiments — but didn’t deploy in Iraq, Afghanistan, or on navy helicopters. But buyers mentioned Holmes told them that the company’s equipment have been applied in Afghanistan and on medevacs. “I never believe I said that,” Holmes explained through her cross-examination.

Holmes claimed she did not convey to Theranos investors about the company’s modifications to commercially accessible equipment simply because she required to secure trade techniques. But she could have told Walgreens, due to the fact it was a company husband or wife that had a confidentiality arrangement in location, the prosecution pointed out, citing a doc her have legal professionals had created about trade tricks at Theranos. Definitely Holmes could have picked out to accurate the glowing Fortune write-up that stated Theranos only utilised its personal gadgets. She did not. As a substitute, Theranos’ investor relations group sent it to her traders.

Two claims trapped out as staying in the realm of pure fantasy: the quantity of checks Theranos could accomplish on its own gear and its economic projections. To counter those people, the defense confirmed evidence that Theranos was operating on a unit that may well have been able of running all the exams Theranos required to run at some level in the foreseeable future. It also tried to pin the fiscal projections squarely on Balwani alone.

The court heard remarkably constant testimony from many traders. The jury read audio recordings of Holmes lying confidently. Jurors also observed online video proof — most just lately a Mad Dollars segment — of Holmes’ dishonesty.

To make guaranteed those people recordings weren’t the only way the jury read her voice, Holmes testified in her have defense. I have found speculation that she did this simply because she is a grasp persuader. I don’t consider which is rather proper — not least since Holmes wasn’t persuasive when she was unrehearsed. Holmes testified simply because it was the only way she could assert handle about the trial, just as she produced a issue of managing future investors’ demos of Theranos tech.

In her direct testimony, I noticed only a glimmer of the charmer I’d been promised. The 1st day she was on the stand, I assumed we’d get a tour de drive. She was smiling, self-confident, relaxed. The early days of Theranos have been content reminiscences for her.

When she was asked about the testimony she’d listened to in the demo, she appeared to get more and more anxious — and her method of blaming other individuals for Theranos’ troubles did not come to feel primarily compelling. The web impact was of looking at a person comprehend in genuine time just how solid the scenario against her was and how weak her explanation sounded.

Routinely, when she was cross-examined, Holmes told the court she didn’t remember a dialogue, text, or email. Sometimes this sounded flimsy — but in some cases it sounded like a pure reaction to staying questioned concerns about situations and discussions that took spot extra than five many years ago.

On the last working day of her direct testimony, Holmes pivoted from distancing herself from Theranos’ operations. She said that she’d been raped at Stanford, and it was aspect of why she’d dropped out. Her confront turned pink she almost sobbed. This was the starting of Holmes making an attempt to adjust the narrative that the prosecution experienced presented.

The Stanford incident wasn’t element of Theranos’ official founding lore. She was not just starting a company — she could not stand to be at Stanford any longer. “I made a decision I was going to establish a daily life by developing this organization,” she said. Setting up a new corporation also intended developing a new id: a founder.

That designed a handful of other factors click on into position. Emailing Rupert Murdoch, the owner of the Wall Road Journal, to try out to destroy John Carreyrou’s story wasn’t as well severe. But using the services of personal investigators and Fusion GPS to harass Carreyrou and his resources was unusual. When she admitted the enterprise was about creating a new identification, it created much more feeling. (“You are the enterprise,” Balwani texted Holmes in 2012.) It wasn’t just that Carreyrou was exposing Theranos — he was ripping absent element of her very self.

In one particular trade, prosecutors manufactured this link express. In accordance to a set of notes Holmes explained she took though Balwani raged at her, he stated, “I really do not get pleasure from remaining in a firm that is not likely to acquire… fucking mediocre quality of this piece of shit company.” Prosecutor Robert Leach asked Holmes if that was Balwani telling her about the challenges with the firm. Holmes replied, “He’s telling me about problems with me.”

Her performance on the stand when she talked about Balwani was powerful. Certainly the jurors were being rapt. Holmes also had some contemporaneous files to guidance her allegations: a handwritten memo by Balwani, her notes as he talked, and some text messages, including 1 the place Balwani claimed, “I have molded you,” and chastised her for talking in her “giddy” voice. She also testified that Balwani did not notify her to lie to investors, business enterprise associates, or the press. Instead, she reported, “He impacted every thing about who I was, and I never totally realize that.”

The prosecution responded by presenting texts in which Balwani deferred to her or the place Holmes overruled him. In a information from April 2015, Balwani wrote to Holmes, “I am fearful about overexposure without having sound material.” Holmes replied, “That media is why we are finding Americare,” an insurance policy firm. (Presumably, there was some form of deal, but much more details weren’t offered in court.) She went on to counsel utilizing the media to “drown out and refute the crap.”

In July 2015, Balwani once more objected to Holmes’ PR strategy, a little something he’d deferred to her on: “I do dislike the direction u have taken with all this PR and all lawful get the job done.” He even made available to leave the corporation.

And following observing Holmes discuss at a Wall Avenue Journal convention, Balwani wrote, “Worried about your ‘all fingersticks on our technology’ remark.”

It is tough to say what happened in Balwani and Holmes’ private marriage, not minimum since it was secret. But the texts in which Balwani protested Holmes’ tactics display that he did not simply call all the shots at Theranos. In some of the paperwork we observed, when Balwani laid into someone, it was because Holmes had encouraged it. In the organization relationship, she appeared to be the dominant companion.

The evidence also pointed to Holmes’ require for management. Press methods are about command — Holmes even dictated Fortune journalist Roger Parloff’s phrase option. The defense has pointed out numerous periods that Holmes never ever offered a share of her Theranos stock she also missing every thing she’d invested. The defense pointed to this as evidence she believed in Theranos’ tech. Nicely, maybe. But she was also earning a wage of $400,000 a year in 2015. What would she have to have to offer her inventory for?

Founding a business, getting its CEO, and proudly owning the greater part of its stock (with super-voting rights, no fewer) put her in complete handle. She could have, as she admitted on cross-examination, fired the total board of directors if she wished. Her testimony about abuse was aimed at obscuring that.

Domestic abuse can warp a person’s self-picture. But this isn’t a domestic abuse trial, and we have only small glimpses of what went on in Holmes’ and Balwani’s marriage. The jury may also be instructed to disregard it. As soon as the defense had rested, prosecutors instructed Choose Edward Davila to assume a submitting to strike Holmes’ abuse testimony from the history. (The gist: without having an pro witness to put that testimony in context, it is irrelevant.)

Even if they are advised not to think about it, the jury even now listened to those allegations. But the graphic Holmes introduced of herself in that testimony — totally beneath Balwani’s manage, down to the final details of what she ate and who she noticed — ran counter to the impression she projected, down to her posture: immaculate self-manage, a leader. That graphic is a large amount closer to the individual we observed calling the pictures in their texts and sending subordinates e-mails at 1AM.

The problem is whether or not the jury will observe that, too.