How ascendant attire brand Johnnie-O made a splash on the golf course

Chris and John O’Donnell.

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In the period of prodigious purses and savvy strategic imagining, pro golfers are producing it their small business to be in small business outdoors of their activity, whilst demonstrate-biz stalwarts and celebrity athletes like Steph Curry, Peyton Manning and Andy Roddick are getting that the intelligent cash is in golf itself. In our Golfing & Enterprise bundle (which you can also obtain in the Jan/Feb 2022 issue of Golfing Journal), we’ll go inside of their wallets.

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A sales guy, an actor and an NFL linebacker enter into a business enterprise offer. Seem like a joke? These days, it’s not any much more unlikely than a surfer logo inspiring golfers to wear overall performance polos on the class. It is the essence of Johnnie-O, the model that has located the magic components of laid-again-meets-preppy, golfer-fulfills-surfer, East-Coast-meets-West-Coastline. Designs that really do not traditionally see eye to eye operate in harmony at Johnnie-O.

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It’s the same outside-the-box method founder John O’Donnell used at the genesis of the now multimillion-greenback business. When seeking for investors again in the early 2000s, he was in a position to recruit his younger brother, actor Chris O’Donnell, as perfectly as Chicago Bears All-Pro linebacker Brian Urlacher. An unconventional tandem? Which is Johnnie-O.

“Back in the early times of the business, I was released to Brian by way of a frequent good friend,” suggests John, who grew up a Bears lover in Winnetka, Ill. “He cherished what we ended up doing and liked the brand and needed to be a component of it. Of training course, Chris has been included from the beginning. It is generally wonderful to have celebs who are higher-visibility carrying our item, but that can only get you so significantly. Unless of course the product is magnificent, there is only so a great deal they can aid with.”

With golf as the glue that originally sure the trio, their partnership uncovered immediate amazing. All 3 keep one-digit handicaps, with John, who played one yr as a walk-on at UCLA, being the finest of the bunch.

Realizing the game when keeping true to his goal type has been crucial for John O’Donnell, whose polo shirts are the ideal center floor in between buttoned-up state club and hang-loose surfer. The brand has expanded its product or service line to shorts, pants, hoodies and footwear, with PGA Tour professionals and model reps Kevin Streelman, Nate Lashley and Aaron Baddeley sporting Johnnie-O gear on study course as nicely as the 19th gap.

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