The initial advertisement in the series delivers the provocative point that “65% of economical content articles qualified at women of all ages determine them as excessive spenders.” *It drives household the point, “If we can alter the way media writes about women of all ages and finance, we can adjust the way people today imagine about girls and finance.”
“For much too extensive, women have been misrepresented in the economic media,” stated Jennifer Halloran, MassMutual Head of Promoting & Brand name. ” We want to balance the scales, stimulate far more correct press portrayals, inform the truth about women’s economical savviness and how to very best provide their needs.”
In addition to print, social media and community relations, MassMutual will location regular oped columns in the media all through the yr. Jennifer Halloran’s write-up, Battling the media myths that women are “negative with revenue” lately appeared in the Washington Submit. (Hyperlink)
Importantly, MassMutual will underscore their commitment to recruiting and supporting the advancement of woman economical advisors who have traditionally been underrepresented in the field. The enterprise at the moment employs 1,400 feminine financial advisors attuned to women’s investment decision requirements.
MassMutual is a member and supporter of SeeHer, an organization whose mission is to push correct portrayals of females across the media spectrum.
The hard work reflects MassMutual’s learn manufacturer platform. Their mission is to use their know-how to support people today navigate “Uncomfortable Truths” powering financial scheduling. Help persons prepare for the unexpected by securing their economical futures and shield the types they adore.
Previous thirty day period, MassMutual teamed up with Hollywood legend, Billy Dee Williams, to stimulate Black people to establish generational prosperity and have the “dollars converse.” (Connection)
*Stat primarily based on a study of 100+ content articles printed in women’s magazines from Why we want to #MAKEMONEYEQUAL, Starling Lender
MassMutual is a leading mutual lifestyle insurance coverage business that is run for the reward of its associates and participating plan homeowners. Launched in 1851, the enterprise has been continuously guided by 1 reliable purpose: we enable men and women safe their long run and secure the types they enjoy. With a concentration on delivering lengthy-time period worth, MassMutual gives a extensive vary of security, accumulation, wealth management, and retirement items and providers. For more information, visit www.massmutual.com.
Grey, the international communications community, is part of AKQA Group. Its parent business is WPP (NYSE: WPP). Beneath the banner of “Grey Famously Productive” the company serves a blue-chip roster of numerous of the world’s finest-recognized organizations: Procter & Gamble, Google, Volvo, Amazon, GlaxoSmithKline, Kellogg’s, Netflix, the NBA, Pfizer, YouTube, Canon, Nestlé and Applebee’s. In new years, Grey has been named ADWEEK’S “World wide Agency of the Year” twice Marketing AGE’s “Agency of the Year” and Campaign magazine’s “International Community of the Yr” in recognition of its inventive and organization effectiveness.
Get hold of: Owen Dougherty