August 12, 2022


Consummate Business Technicians

Shellhammer to Lead Greenhouse Outdoor Recreation Program

Phil Shellhammer, an achieved small business executive and serial entrepreneur, has been tapped by the U of A Business office of Entrepreneurship and Innovation to lead its Greenhouse Outdoor Recreation System.

Found at the Collaborative in Bentonville, the Greenhouse Out of doors Recreation Software, or GORP, supplies a multi-level engagement system to expand early-stage firms from strategy to launch, with in-depth support through workshops, mentorship, consulting, co-working room, network connections and merchandise/services style and design.

The program’s mission is to provide wide little- and startup-small business assist for outdoor recreation business owners across many domains, like regionally targeted hospitality and tourism businesses as well as products- and support-targeted ventures with an ambition to scale globally.

An Ohio indigenous, Shellhammer gained his undergraduate diploma in mechanical engineering from the College of Cincinnati. He has also earned a Master of Organization Administration diploma from Harvard Organization School.

Shellhammer moved to Arkansas in 2009 to do the job for Sam’s Club, mounting to vice president inside of their merchandising department. In 2019, he recognized two schooling-targeted tech startups: Eksplor Gaming and Wize Computing Academy of NW Arkansas.










Phil Shellhammer

“I was drawn to support other business people attain their plans by cultivating the tools and assets desired to help in their good results,” he mentioned. “In addition, I was attracted to the prospective of stimulating sizeable financial influence for our region. Of training course, the focus on outside recreation did not damage possibly, given that lots of of the things to do we concentrate on healthy my own passions as effectively.”

Two times a year, the GORP Incubator will house a little cohort of corporations that will be granted intensive guidance created to aid them access vital early milestones. 

Picked startups will engage in a structured 12-week plan, with workshop schooling, curated staff mentorship, focused product/services enhancement assistance and up to $15,000 for each business of “non-dilutive funding,” or funding that does not require the small business proprietor to give up equity in the enterprise. Cohort participants will also be qualified for aid from many systems in the Office of Entrepreneurship and Innovation, like the Venture Intern Program and the Venture Mentoring Services.

Applications are open up for GORP’s first cohort, which will be held in the wintertime/spring of 2022.

The GORP Incubator will also function with entrepreneurs centered on the outdoor recreation field all through the yr, with an a la carte menu of solutions and programming. Obtain more information and purposes to GORP.

About the last two many years, Northwest Arkansas has been experiencing quick progress with an influx of new people from all around the place and overseas, which has coincided with the region’s emergence as a mountain biking spot.

As the area’s out of doors means proceed to catch the attention of and retain travellers and expertise, Shellhammer envisions GORP creating a “flywheel effect” that will encourage the entrepreneurial economic system.

“It’s only organic for entrepreneurs to be elevated up from individuals in our local community, developing sustainable firms in an natural environment of important organic, economic and workforce assets,” Shellhammer explained. “This program intends to be a important catalyst to the success of these entrepreneurs and the favourable economic effects they will generate.” 

GORP is supported by a $4.1 million reward from the Walton Spouse and children Charitable Guidance Basis. It will be buttressed by a new Undergraduate Out of doors Merchandise and Expert services Certificate and a Grasp of Science in Item Innovation.

Plan associates include things like Sam M. Walton College or university of Business enterprise Office of Method, Entrepreneurship and Enterprise Innovation and Workplace of Govt Education and learning the College of Schooling and Wellbeing Professions the Business office of Entrepreneurship and Innovation and the Division of Economic Improvement.

About the U of A Office of Entrepreneurship and Innovation: The Office of Entrepreneurship and Innovation makes and curates innovation and entrepreneurship encounters for learners across all disciplines. By way of the Brewer Family Entrepreneurship Hub, McMillon Innovation Studio, Startup Village and the Greenhouse in Bentonville, OEI offers totally free workshops and plans — which includes social and company innovation style and design groups, venture internships, competitions and startup coaching. A device of the Sam M. Walton College of Business enterprise and Division of Economic Enhancement, OEI also presents on-desire help for students who will be innovators in present businesses and entrepreneurs who start off one thing new.

About the Collaborative: The Collaborative is the new University of Arkansas instruction and analysis existence and innovation catalyst in Bentonville. Initial focuses will be on out of doors recreation, bio-style, complete wellbeing, and air mobility and the software of data sciences, knowledge visualization, and sustainability principles across these innovation focuses. This Bentonville existence is a spoke of the University of Arkansas Institute for Integrative and Modern Exploration (I3R).

About the College of Arkansas: As Arkansas’ flagship institution, the U of A provides an internationally aggressive instruction in a lot more than 200 educational plans. Founded in 1871, the U of A contributes extra than $2.2 billion to Arkansas’ economic system through the educating of new expertise and techniques, entrepreneurship and career progress, discovery as a result of study and inventive action while also supplying training for qualified disciplines. The Carnegie Basis classifies the U of A among the the top 3% of U.S. schools and universities with the greatest stage of research activity. U.S. Information & World Report ranks the U of A between the best public universities in the country. See how the U of A will work to make a improved environment at Arkansas Investigate News.