test your business creativity with Edition 29 of our quiz!

This weekly quiz from YourStory exams your area understanding, enterprise acumen, and lateral pondering techniques (see the former edition listed here). In this 29th edition of the quiz, we existing issues tackled by real-everyday living business people in their startup journeys.


What would you do if you ended up in their shoes? At the conclude of the quiz, you will obtain out what the business people on their own truly did. Would you do points in different ways?

Verify out YourStory’s Reserve Review section as perfectly, with takeaways from above 330 titles on creativity and entrepreneurship, and our weekend PhotoSparks area on creative imagination in the arts.

Q1: Serious estate transformation

The pandemic has pushed the need for security and hygiene in commercial and housing spaces. It has also reworked the way serious estate is marketed and purchased, by means of targeting campaigning and appealing articles on websites. How has this been accomplished?

Q2: Variety and inclusion

Marketing diversity in the workforce will help stem some of the biases and inequities in modern society. It can also make the company a desirable and imaginative area to get the job done at. What are some other crucial gains of inclusion, and how can this sort of empowerment be strengthened?

Q3: Culture and leadership

Storytelling by founders has been recognized as an effective way to describe, nurture and endorse organisational values. These can be reinforced via every single all-hands conference, and by capturing them in nicely-intended posters. How else can be society be addressed and preserved?

Q4: Startup launch

Founders will need a great crew, item-market suit, and a promising advancement prospect to get off the floor. Current market timing and one of a kind positioning also enable, along with satisfactory funding. What else do they need to have to be successful?

Q5: Foods tech

Digital systems have reworked the food items sector in numerous strategies, specifically all through the pandemic. It has boosted the cloud kitchen model, and improved protection and hygiene in the provide and distribution phases. What is one more tech contribution to food items retail?


Congratulations on possessing occur this far! But there is extra to occur – answers to these 5 inquiries (underneath), as effectively as backlinks to content articles with additional details on the entrepreneurs’ remedies. Happy reading through, joyful finding out – and happy producing!

A1: Genuine estate transformation

“Tech and digital intervention in genuine estate are significantly additional popular currently than all through the pre-COVID era,” points out Govind Rai, CEO and Co-Founder of Insomniacs. The startup presents conclusion-to-conclusion gross sales and marketing methods for the true estate sector.

He cites a variety of tech-driven transformations in this area. “Virtual Reality last but not least designed an entry into real estate. Thanks to the ban on bodily site visits, realtors began providing virtual website activities,” he describes. Read through extra about how AI is also reworking product sales and promoting in this article.

A2: Range and inclusion


“Having a diverse workforce assures generating uncomplicated-to-use, accessible, and inclusive solutions,” affirms Ankit Mathuria, Chief Technological know-how Officer, OYO Rooms. To make merchandise with large appeal, possessing people with unique backgrounds and mindsets allows.

On International Women’s Day, Oyo rolled out #WomenInCtrl, its to start with girls-only hackathon in India. Read through far more about this hospitality platform’s invitation for women of all ages builders in this sector here.

A3: Culture and management

“Culture certainly is not about speaking about issues in the all-hands meeting or putting up some wonderful posters… tradition was just defining our possess acts each working day,” describes Rajnish Kumar, Co-founder of ixigo.

“It does start out at hiring with the appropriate attributes. We hire a lot more for perspective than for talent,” adds fellow Co-founder Aloke Bajpai. For example, empathy is a main benefit, and is assessed throughout candidate interviews. Read a lot more about other desirable values these as transparency right here.

A4: Startup launch

“Early-phase entrepreneurs not only will need accessibility to capital, but also a great deal of support in refining their business enterprise design, merchandise contemplating, and go-to-market place approaches,” observes Krishna Kumar, CEO, Simplilearn.

“Investors wanted particular points in spot like product-current market-suit, powerful business model, and demonstration of a powerful aggressive benefit,” provides Raj Snehil Juneja, Taking care of Partner at VC business Disruptors Money. But many startups are not prepared still at this phase. Go through a lot more about what traders can do to enhance the odds of startup accomplishment in this article.

A5: Foods tech

Know-how has obtained a robust foothold in lots of segments of the food items sector. It has brought efficiency to the meals retail sector, specially in the pandemic period, according to Prerna Kalra, CEO and Co-founder of Daalchini Technologies.

“Smart vending machines — which makes use of technologies to make an automated retail solution to supply products and solutions devoid of human staffing — have witnessed a great surge in their utilisation,” she observes. These types of IoT-enabled sensible vending equipment enable with handy personalised procuring for packaged foods and other goods. Read through more about food items-tech impacts below.

YourStory has also published the pocketbook ‘Proverbs and Offers for Business owners: A Globe of Inspiration for Startups’ as a creative and motivational information for innovators (downloadable as apps listed here: Apple, Android).