test your business creativity with Edition 30 of our quiz!

This weekly quiz from YourStory tests your area knowledge, business acumen, and lateral thinking competencies (see the prior version below). In this 30th version of the quiz, we present issues tackled by serious-everyday living business people in their startup journeys.


What would you do if you ended up in their shoes? At the close of the quiz, you will come across out what the entrepreneurs and innovators them selves really did. Would you do items in another way?

Check out YourStory’s Reserve Assessment area as effectively, with takeaways from above 330 titles on creative imagination and entrepreneurship, and our weekend PhotoSparks section on creative imagination in the arts.

Q1: Electronic engagement

Firms need to satisfy and engage with shoppers wherever they are, on social media or messaging applications. All communication channels need to be leveraged, from internet sites to e-mail. But it’s not more than enough to have numerous digital touchpoints. What is the essential stage to leverage all these insights and channels?

Q2: Digital written content

Humour, self-help videos, cooking guidelines, tunes, and games are well-known sorts of digital articles that can go viral. Repurposed written content from videos and broadcast media also do the job nicely. What’s one more classification of digital articles that is using off?

Q3: Dealing with failure

Good results begets much more success, but failure is an impediment for quite a few an entrepreneur and innovator. There is also individual distress and social stigma linked with failure, in many societies. So how can this dread of failure be tackled so that progress occurs in future?

Q4: Spouse and children and mates

Relatives and mates are normally the very first to offer you guidance and encouragement for founders and creators as they start off off on their entrepreneurial journeys. On the other hand, there are boundaries to these sorts of inputs. What are the limitations, and how can they be defeat?

Q5: Environmental sustainability

Minimizing waste and recycling resources are essential components of environmental sustainability. But it would be even much better to give again to the extra environment a lot more than you consider from it. How would this do the job, for case in point, in the case of h2o usage and replenishment?


Congratulations on getting come this considerably! But there is a lot more to come – responses to these five queries (under), as properly as inbound links to content with far more particulars on the entrepreneurs’ alternatives. Joyful studying, joyful understanding – and delighted creating!

A1: Digital engagement

“We consider models want to have a unified look at of their people across all channels and digital touchpoints,” points out Nishant Jain, Chief Approach Officer and Head of M&A, Netcore Cloud. The corporation is constructing a multi-solution whole-stack mar-tech platform for manufacturers to communicate, have interaction, and keep their consumers greater.

Given that 2019, the organization has obtained Quinto.ai (conversational AI system), Boxx.ai (AI-1st omnichannel personalisation and suggestion engine), and Hansel.io (true-time no-code, product encounter system). Examine much more about its integrated tool abilities below.

A2: Digital content material

“Webtoon platforms have turn into an explosive phenomenon across Asia with top rated webtoon apps cumulatively achieving about 70 million every month customers and about a 100 billion sights a 12 months,” in accordance to Sharad Devarajan, Founder, Toonsutra.

The startup was incubated at the character leisure firm, Graphic India. The system aims to enable creators develop webtoon (world-wide-web cartoon) comic stories and digital collectibles. Target genres contain superhero, fantasy, romance, sci-fi, Bollywood, mythology, and motion. Read a lot more of the webtoon opportunity right here.

A3: Working with failure

“Even while we are surrounded by our very own men and women all the time, we nevertheless may well not come across the right particular person to converse to and resonate with, or share our agonies without the need of any hesitation,” points out Rahul Mohanty, Co-founder of Failtell.

The on the web system aids consumers examine failure tales and prevail over psychological difficulties and private challenges. This can assist spur emotional and professional progress by way of local community connections and assistance. Examine more about how this on-line system can deal with the stigma involved with psychological health in this article.

A4: Loved ones and buddies

“Everyone at household will notify you that you’re great, but when you set your articles out there, you will know if you’re heading the ideal way,” advises Khushaal Pawaar, an actor turned information creator. He started generating and putting out information throughout the pandemic when several shootings were cancelled.

A lot more YouTuber guidelines on audience validation are made available below. “A information creator needs to get into their audience’s footwear and build articles that is appropriate,” in accordance to Shruti Arjun Anand. “A material creator has to create progressively and be steady in new concepts for gaining audiences and also stay related,” adds Payal Dhare.

A5: Environmental sustainability

“The Bangalore Airport campus grew to become h2o favourable from 2019. This means the price of replenishment is additional than the intake charge,” points out Hari Marar, MD and CEO, BIAL. The airport aims to take in h2o responsibly, attract on renewable power, and cut down waste by recycling and reuse.

“Initiatives like floor recharge, lake recharge and built-in management of liquid and strong waste to stay clear of groundwater contamination have enhanced drinking water methods,” Hari points out. Go through much more about its lower-water use fixtures, wise devices, and rooftop rainwater harvesting units right here.

YourStory has also released the pocketbook ‘Proverbs and Offers for Business owners: A Environment of Inspiration for Startups’ as a inventive and motivational guidebook for innovators (downloadable as applications right here: Apple, Android).

Edited by Teja Lele Desai