PITTSBURGH — It all starts with the shoes.
Each morning, Joe Haden stands in entrance of his assortment of more than 1,000 pairs of Jordans and very carefully selects the pair of the day.
Then, he wanders in excess of to the sweatsuit portion of his color-coordinated closet and picks a established that matches the sneakers.
Each single working day.
On this heat November afternoon, the Pittsburgh Steelers Professional Bowl cornerback is donning the Guava Ice Union Jordan 4s, an off-white sneaker accented in a washed reddish pink and sky blue with a gentle highlighter yellow sole. He paired the kicks, which hit the current market only a couple months back, with a gentle pink Jordan shorts-and-hoodie set.
“I knew it would go with the pink,” Haden mentioned. “I said, ‘This will perform nowadays.’ Every working day I wake up, I go to the closet and I get dressed. I put on an outfit like I’m about to go somewhere even if it is just to the facility. The dudes are like, ‘Joe, you don’t acquire any times off?’ I’m like, I just like waking up, get my stuff — you know I have a large amount of garments, so could as effectively wear it.”
Haden, a cornerstone of the Steelers’ secondary, exudes swag on and off the area. Sidelined by a foot injuries for five months, he returned to the lineup towards the Tennessee Titans with an exclamation issue as he executed a activity-conserving — perhaps time-conserving — tackle on fourth down to seal the acquire. He also recovered Cam Sutton’s third-quarter compelled fumble, one particular of four Steelers takeaways.
“He’s Joe Dollars,” T.J. Watt claimed Sunday. “He’s obtained swag. He’s the freshest looking person in the locker place and out on the subject.
“He just brings a small bit of swagger, a minimal little bit of mojo with him. I imagine it rubs off on all of us. He’s just a vet who will make a lot of all those actually intelligent, veteran performs, and a great deal of that stuff rubs off on other fellas as nicely. Seriously content to have him again.”
It is not just his enjoy and on-discipline mojo that leaves an impression on his teammates. Haden’s outfits not long ago earned him the Swag Award at the team’s once-a-year Rock Steelers Style fashion demonstrate. He posted the trophy and acceptance speech from inside of his significant closet.
For Haden, trend is intentional, and he makes use of it to categorical himself every single time he gets dressed.
“Joe Haden’s model is clear,” security Terrell Edmunds claimed. “It’s quiet, and it is just, swag 24/7. You are going to never ever get a mild working day from Joe. … We contact him Joe Funds not mainly because of his clothing getting high-priced, but extra so because guy, he just appears to be like he’s awesome. He could set on a white T-shirt and some denims, but the way he puts it on and the way he walks, male, and how confident he walks with it. He would make it appear very good.”
Haden traces his obsession with outfits and sneakers to his Maryland roots. As a seventh-grader, he went to Shoe Metropolis with a pal at 4 a.m. to snag a pair of the all-black Jordan 8s.
“We waited in line,” Haden reported, “got our footwear, went to faculty that day and every person was like, ‘Oh my god, you received these contemporary Js.’
“From the seventh quality, I was like, I want that experience all the time.”
Haden does not have to wait around in line at the shoe shop to get his swag any more. 6 many years ago, he labored his connections to secure an invitation to the unique Jordan Model trip to Mexico. There, he fulfilled a lifelong aspiration and signed an endorsement deal with Jordan Manufacturer, offering him accessibility to a limitless catalogue of footwear. He’s now Jordan Brand’s present longest-tenured soccer athlete.
“I nevertheless get starstruck when I see Michael Jordan,” reported Haden, who chose No. 23 in Pittsburgh to pay homage to the basketball icon. “It’s crazy. It’s MJ. I hardly ever thought I’d be that shut to him or discuss to him. He understands who I am and signed me to his brand. I’m continue to in awe of MJ.”
Haden doesn’t gatekeep his Jordan Brand connection, either. Each 12 months, he items just about every particular person in the locker place a new pair of Jordans. Footwear presented out this calendar year involved the Cool Grey Jordan 11s, Bred Patent Jordan 1s and the Black Cement Jordan 3s.
Haden dresses with a purpose each working day, but game days have excess this means. He starts off amassing his pregame parts around the summer months, combing by Nordstrom, Saks Fifth Avenue and FARFETCH.com for points that capture his eye. He doesn’t use a stylist, rather going with his intestine sensation.
“It’ll be very hot in California, but I’ll be obtaining winter season dresses, like ‘This will be crazy for the video game,’” Haden claimed. “I like to go acquire pieces. I will not invest in it for the time I have to have it, it’s far more like, this will be pleasant for for the duration of the period. So in the course of the offseason, I’ll be setting up outfits. 8 costume-up accommodate and ties, and 8 like I’m likely to the club.”
And it’s not just about the dresses and sneakers. Haden is a master at accessorizing, including classic buttons, coordinating socks and hats. Recently, he has been operating with Jerry Adams of Hourglass Hats to make custom made buckets. He owns 3, including a baby blue distressed felt hat with a frayed beige band and brown-and-white feather he paired with an oatmeal-colored suit and white banded collar costume shirt for the trip to Inexperienced Bay.
“He can don anything and make it appear superior,” Adams claimed. “The opportunities are infinite with him. I can go as mad as I want, and he’s nonetheless likely to rock it.”
Haden tries out unique mixtures in the offseason, having pictures of the kinds he likes so he doesn’t forget about his favorites. And, he has a costume code. The fits are for the highway, and the streetwear he saves for home online games.
The more substantial the sport, the far better the outfit.
“It’s the way he finesses the enterprise glance, the shirt, the tie appear,” tight end Eric Ebron said, describing what sets Haden’s style apart. “The business component of it. A whole lot of folks can set on road outfits and seem a specified way, but when you are able to finesse style in both informal and company attire, which is when you comprehend you have swag.”
When the Steelers hosted the Seattle Seahawks for Sunday Night time Football on Oct. 17, Haden wore a Christian Dior hoodie, Dior backpack, Amiri denims and the constrained version Air Jordan 1 Dior.
“His fashion is top of the line,” Edmunds claimed. “He’s somebody you try to mimic, anyone that you try to bounce concepts off of, just when we’re chatting in the locker space, like oh, you went and grabbed this, I’m gonna go blend and match this one particular for me and set it collectively like that.”
Haden was an influencer just before his pro job, also, aiding switch now-Panthers quarterback Cam Newton, his freshman calendar year roommate at Florida, onto some traits. Haden mentioned again then he was the greater dressed of the pair.
“I promise you Cam would tell you that, much too,” Haden claimed with a snicker. “I consider I might’ve got him into his trend, outrageous like it is. When he was at Florida, he wasn’t dressing like that.”
Haden’s attention to detail with his glance extends to the discipline, also. He almost never repeats cleats, and he has a customized gold backplate on his pads. The plate, motivated by 1 previous teammate Vince Williams applied to use, has the form of a greenback invoice engraved on the again with 23s in every single corner and the Steelers’ emblem prominently in the middle.
He also hooked Edmunds up with a vibrant visor to exchange his crystal clear a single.
“He previously experienced two or three of them in his locker, and he just gave me 1 and from there, I experienced my follow swag on position,” Edmunds explained. “Joe, he’s always swagging in follow, going to the aircraft and conference us all the time.”
“That’s why we phone him Joe Funds.”