This year McDonald’s are celebrating 50 years of their iconic Big Mac. So to mark this milestone, the fast food restaurant are bringing out the MacCoin which, from August the 2nd, can be exchanged for a Big Mac in over 50 countries around the world. It appears this promotion was inspired by the fact that The Economist sometimes uses the burger to compare global currencies. The limited-edition, food-backed currency coin will be available in 5 different collectable designs.
Showing a woman carrying a transparent case full of coins from where they’ve just been minted, this MacCoin #BigMac50 commercial video was uploaded to the main McDonald’s YouTube channel on July 29, 2018.